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PROMOTION INSURANCE

CONSUMER & TRADE PROMOTIONS

Spell a Brand Promotion

Smeg Appliances Case Studies
Spell a Brand Promotion

Smeg Appliances - Spell a Brand Promotion

Case Study

Objectives:

To increase sales.
Promote the 20th Birthday of Smeg Appliances.
To offer Smeg customers the chance to win $200,000.

Mechanics:

The promotion was driven by POS and Newspaper.
Customers purchase any item from Smeg outlet stores and receive an entry from.
The customer completes the entry form and one customer is drawn from all entries.

OddsOn's Role:

OddsOn Promotions provided concept and prize indemnity cover.
OddsOn Promotions approved compliance issues and creative.

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