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PROMOTION INSURANCE

CONSUMER & TRADE PROMOTIONS

Hi 5 Promotion

Sky City Casino Case Studies
Hi 5 Promotion

Sky City Casino - Hi 5 Promotion

Case Study

Objectives:

To Increase average expenditure of three main gaming customer groups.
To offer Action Card members and entice new members with the chance to win huge prizes.
Sky City has never used prize indemnity prior to this promotion. The promotion is designed to balance the higher prizes offered under insurance and the corresponding increase in revenue.

Mechanics:

The promotion is driven by direct mail, email and internal POS.
Action Card holders must gamble to certain levels to get entries.
Each day members are drawn from all entries.
Each finalist was provided with a set of 12 security envelopes.
Five bags contain the winning logo and the remaining seven bags each consolation prizes, so the winner was guaranteed to walk away with the cash prize.

OddsOn's Role:

OddsOn Promotions provided sealed security Money Bags for the promotional event.
The $1,000,000 is covered by our Underwriters Prize Coverage, so if the contestant selected the correct logos and wins the major prize our underwriters had taken on the risk and therefore ready to pay out the prize.

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