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$350,000 House Giveaway Promotion

Property Tutors Case Studies
$350,000 House Giveaway Promotion

Property Tutors - $350,000 House Giveaway Promotion

Case Study

Objectives:

To increase attendance to a seminar on property investment.
To offer attendees the chance to win a $350,000 house.
To increase the potential to convert attendees to students.

Mechanics:

The promotion is driven by email and social network marketing.
Customers register to attend the seminar and are awarded a lucky ticket.

OddsOn's Role:

OddsOn Promotions provided concept and Prize Indemnity.
OddsOn Promotions provided security for the draw.
We ensured all compliance issues were adhered to.

Results:

The conversion of over 40 attendees resulted in sales exceeding $1,000,000.

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