PROMOTION INSURANCE

CONSUMER & TRADE PROMOTIONS

Media Promotions

Radio Stations
Boost Listener Ratings & Grow Market Share with Prize Games & Competitions

Put the WOW factor into your radio on air and remote promotions by using prize insurance and

promotions by using prize insurance and promotions developed especially to meet the need

unique to the radio business.

OddsOn Promotions' range of insured radio contests has been used by the radio and media industry for over a decade, enabling stations and advertisers to turn limited budgets into successful BIG PRIZE promotions that raise interest and appeal to the target audience. Furthermore, radio stations and advertisers benefit from great PR when a listener wins! A great incentive!

Contest insurance enables radio stations to give away prizes for a fraction of the grand prize value.

With OddsOn Promotions' contest insurance you can offer high value prizes without the risk of paying when someone

wins. The flexibility of promotion insurance can be used to leverage your marketing budget with any type of prize competition. And when there's a winner, WE PAY - not you!

OddsOn Promotions is the ideal partner to help you maximise the effectiveness of your radio promotions with our great marketing ideas.

Our attention grabbing radio promotions:

Influence radio station preference
Increase radio station's visibility and raise advertisers' awareness
Drive new listeners to turn on your channel
Encourage existing listeners to listen to other segments
Promote a new crew or a segment launch
Increase frequency and duration your station is listened to
Invest in listener loyalty and retention
Increase the rate response to your conventional marketing efforts
Encourage visitations to your website
Generate leads and capture prospect databases with online contest
Drive new registrations for email newsletters

Amplify your response rate to direct and electronic mail campaigns or press advertising! How?

By including a chance to win offer you are increasing the potency of your message and capturing

recipients' attention whilst maximising your ROI.

Try a Match & Win contest with unique numbers on each mail piece. If the recipient with a winning

mail piece visits your website and matches it against the winning combination, the prize is paid with

the insurance coverage! In the meantime you collect valuable listener information!

Build your listener database by requesting contact details, such as a mobile phone number, to enter

the draw. Capitalise on the newly acquired database and take advantage of our SMS promotions to communicate directly with your listeners. Use SMS to announce new competitions. All they need to

do is tune in!

Marketing Tools for Television Stations & Publishers
Capture Market Share with Prize Promotions

Television Stations:

Boost Ratings with Media Promotions Offering Viewer Incentives

You'll take a leading role in your market when you run a high profile promotion with a grand prize guaranteed by OddsOn Promotions. Prize coverage lets you offer a BIG prize that will increase your number of viewers and ratings without spending more of your budget.

Watch To Win Contest, one amongst many, attracts viewers with the prospect of big prizes.

There are many ways to play, but a popular format involves mailing promotional flyers - each printed with a unique identifier - to homes within your geographical broadcast market.

During a specific program, you broadcast a winning number. If the viewer, holding the number,

phones the station within a specified time frame, OddsOn Promotions will write a cheque on your behalf!

We can assist you in developing high profile prize promotions to boost your ratings by offering

incentives and rewards to your audience. Ask us for our brochure!

Publishing Houses:

Grow Circulation & Subscriptions with Reader Incentives

Use the power of big prizes to expand your subscriber base and

deliver more value to your advertisers and sponsors.

Big prizes complementing your publication category can add a new dimension to your circulation

efforts. As an alternative to traditional premiums, offer a chance at $1 Million or more, a mortgage

repayment or a luxurious cruise in a Subscribe & Win Promotion. Readers register to play on your

website or by completing a subscription card. An effective method of retaining customer loyalty.

Customised web pages can be designed for online promotions, to promote the competition and for participants to enter their details. Capture prospective client details for future marketing campaigns.

Alternatively, reward your existing subscribers and ensure their loyalty by offering them a chance

to win with the next subscription. A powerful marketing tool!

How about Scratch & Win Cards with every renewal?

Achieve a high response rate to your direct mail outs with a one-stop direct mail solution from

OddsOn Promotions.

Incentives, like win a car, as part of your direct mail campaign to an existing database are a very

proven way to enhance response rates. Our involvement includes design and production of your

mailer as well as on site promotional materials, and insurance for your prize(s).

Call today and ask about our media promotions to pump up your subscriptions and advertising revenues.

Want to know more about our Media Promotions?

Don't Hesitate to Contact Us!