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PROMOTION INSURANCE

CONSUMER & TRADE PROMOTIONS

Cash Bag Grab Promotion

Sleepyhead Case Studies
Cash Bag Grab Promotion

Sleepyhead - Cash Bag Grab Promotion

Case Study

Objectives:

To Increase Sales.
To raise the profile of the Sleepyhead Brand.

Mechanics:

Consumers purchases any Sleepyhead bed.
The customer completed an entry form at the store where the bed was purchased.
One finalist was drawn from all entries.
The finalist was provided with a set of 100 security envelopes.
The bag contained $1,000,000 and the remaining 99 bags each contained a voucher for Sleepyhead Bed to the value of $10,000, so the winner was guaranteed to walk away with a fantastic prize.

OddsOn's Role:

OddsOn Promotions provided 100 sealed security Money Bags for the promotional event.
The $1,000,000 was covered by our Underwriters Prize Coverage, so if the contestant selected the $1,000,000 envelope, our underwriters had taken on the risk and therefore ready to pay out the prize.

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