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PROMOTION INSURANCE

CONSUMER & TRADE PROMOTIONS

Cash Cascade Promotion

Office Products Depot Case Studies
Cash Cascade Promotion

Office Products Depot - Cash Cascade Promotion

Case Study

Objectives:

To Increase Sales.
To Increase new accounts.

Mechanics:

Businesses had to open a new account and spend over $500 in the first month to gain entry to the contest.
Existing customers had to exceed certain spends for the month to gain an entry.
One finalist was drawn from all entries.
The finalist was provided with a set of 100 security envelopes.
One bag contained $200,000 and the remaining 99 bags each contained $1,000, so the winner was guaranteed to walk away with a cash prize.

OddsOn's Role:

OddsOn Promotions provided 100 sealed security Money Bags for the promotional event.
The $200,000 was covered by our Underwriters Prize Coverage, so if the contestant selected the $200,000 envelope, our underwriters had taken on the risk and therefore ready to pay out the prize.

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