Cash Bag Grab Promotion

Nestle/Nescafe Case Studies
Cash Bag Grab Promotion

Nestle/Nescafe - Cash Bag Grab Promotion

Case Study

Objectives:

Mechanics:

Consumers purchased two Nescafe packs or two Milo packs.

Each pack had specific tokens to Nestle.

The customer mailed the tokens to Nestle.

One finalist was provided with a set of 100 security envelopes.

One bag contained $1,000,000 and the remaining 99 bags each contained $5000, so the winner was guaranteed to walk away with a cash prize.

OddsOn's Role:

OddsOn Promotions provided 100 sealed security Money Bags for the promotional event.
The $1,000,000 was covered by our Underwriters Prize Coverage, so if the contestant selected the $1,000,000 envelope, our underwriters had taken on the risk and therefore ready to pay out the prize.

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