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Online Game Promotion
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Online Game Promotion
Marshall Batteries Case Studies
Online Game Promotion
Marshall Batteries
- Online Game Promotion
Case Study
Objectives:
To increase calls to Marshall Agents.
To offer Marshall Customers the chance to instantly win $100,000.
To increase sales above the corresponding months in 2008.
Mechanics:
The promotion is driven by Radio and POS.
Customers called Marshall Batteries and after purchasing a new battery they were rewarded with a game card.
Online the customer entered the game code, personal details and then had to drag and drop six outlaws from a selection of thirty.
OddsOn's Role:
OddsOn Promotions provided concept and Prize Indemnity.
OddsOn Promotions provided the creative, printing, POS, Website and Database Management.
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