Lucky Envelopes Promotion

Foodtown Case Studies
Lucky Envelopes Promotion

Foodtown - Lucky Envelopes Promotion

Case Study

Objectives:

Mechanics:

Consumers purchased any four specially marked products at Foodtown.
The customer entered via the swiping of the Foodtown card. The loyalty card system entered the customer if any four of the specially marked products were on the receipt.
Ten finalists were drawn from all entries.
Each finalist was provided with a set of 100 security envelopes.
One bag contained $100,000 and the remaining 99 bags each contained $5000, so the winner was guaranteed to walk away with a cash prize.

OddsOn's Role:

OddsOn Promotions provided 100 sealed security Money Bags for the promotional event.
The $100,000 was covered by our Underwriters Prize Coverage, so if the contestant selected the $100,000 envelope, our underwriters had taken on the risk and therefore ready to pay out the prize.
All ten finalists were covered providing a final indemnity of $1,000,000.

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