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Cash Bag Grab Promotion

Countdown Case Studies
Cash Bag Grab Promotion

Countdown - Cash Bag Grab Promotion

Case Study

Objectives:

To Increase Sales.
To celebrate Countdown's birthday by offering the chance to win $50,000.

Mechanics:

Consumer shopped at Countdown and for entry $100 spent received an entry form.
The customer mailed three wrappers and proof of purchase to the agency.
One finalist was drawn from all entries.
The finalist was provided with a set of 100 security envelopes.
One bag contained $1,000,000 and the remaining 99 bags each contained $5000, so the winner was guaranteed to walk away with a cash prize.

OddsOn's Role:

OddsOn Promotions provided 100 sealed security Money Bags for the promotional event.
The $1,000,000 was covered by our Underwriters Prize Coverage, so if the contestant selected the $1,000,000 envelope, our underwriters had taken on the risk and therefore ready to pay out the prize.

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