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Text To WIN Promotion
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Text To WIN Promotion
Continental Soups Case Studies
Text To WIN Promotion
Continental Soups
- Text To WIN Promotion
Case Study
Objectives:
Increase Sales.
Mechanics:
An instant win promotion was devised. Consumers could win one of 50 Volkswagen Polo's by sending a code from a packet of Continental Soups to a text number.
Each customer received a unique code to enter the contest.
OddsOn's Role:
We devised the concept and worked with the client's agency.
The text interface with the random number generator was organised by OddsOn Promotions.
Continental was able to offer the 50 vehicles due to an underwriting arrangement organised by OddsOn Promotions.
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