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Caught Red Handed Promotion

Coca-Cola Case Studies
Caught Red Handed Promotion

Coca-Cola - Caught Red Handed Promotion

Case Study

Objectives:

To Increase sales of Coke products at Broncos home games.
To leverage the sponsorship of the Broncos.

Mechanics:

Consumers purchase any Coke product at a Broncos home game.
During the first half of the game - a roving TV camera "spotted" spectators drinking Coke - Caught Red Handed.
At half-time the three contestants made their way to the field.
A jugs machine was used to launch rugby balls onto the pitch.
Contestants had to catch three balls at various distances to win the $5000.
Coke used the promotion for an entire season.

OddsOn's Role:

OddsOn Promotion devised the entire concept.
OddsOn Promotions provided Jugs machine used to launch rugby balls.
The $5000 was covered by our Underwriters Prize Coverage, so if the contestant caught the $5000 ball, our underwriters had taken on the risk and therefore ready to pay out the prize.
Two contestants were awarded $5000 catches.

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