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Over Redemption Promotion

Bog Irish Bars Case Studies
Over Redemption Promotion

Bog Irish Bars - Over Redemption Promotion

Case Study

Objectives:

To Increase patronage leading up to and on the night of a Rugby Test.
To Increase Sales.

Mechanics:

The promotion is driven by newspaper advertising and POS.
Customers purchase any products and receive an entry form on which to record their score prediction.

OddsOn's Role:

OddsOn Promotions provided concept and prize indemnity cover.
The Bog Bars had one MINI to giveaway at each of the five bars.

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