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PROMOTION INSURANCE

CONSUMER & TRADE PROMOTIONS

Cash Cascade Promotion

Arnott's Big Bikkies Case Studies
Cash Cascade Promotion

Arnott's Big Bikkies - Cash Cascade Promotion

Case Study

Objectives:

To Increase Sales.
To increase the in store profile of the Arnott's Brand.

Mechanics:

Consumers purchased any three pack's of Arnott's products.
The customer mailed three wrappers and proof of purchase to the agency.
One finalist was provided with a set of 100 security envelopes.
One bag contained $1,000,000 and the remaining 99 bags contained $5000, so the winner was guaranteed to walk away with a cash prize.

OddsOn's Role:

OddsOn Promotions provided 100 sealed security Money Bags for the promotional event.
The $1,000,000 was covered by our Underwriters Prize Coverage, so if the contestant selected the $1,000,000 envelope, our underwriters had taken on the risk and therefor ready to pay out the prize.

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