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Gillette Case Studies
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Gillette
- Kick for Cash Promotion
Case Study
Objectives:
To increase sales of Gillette Products.
To offer Gillette customers the chance to take a $50,000 kick at a Half-Time at the AFL Grand Final.
To increase sales during the promotional period in Cole Supermarkets.
Mechanics:
The promotion is driven by POS in Coles Supermarkets.
Customers purchase any Gillette product and make an entry with proof of purchase.
An on packet code provided entry to the game.
The finalist was drawn from all entries and given the chance to kick a field goal at the Grand Final of the AFL
OddsOn's Role:
OddsOn Promotions provided concept and Prize Indemnity.
We ensured all compliance issues were adhered to.
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