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Cash Bag Grab Promotion
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Cash Bag Grab Promotion
Pizza Hut Case Studies
Cash Bag Grab Promotion
Pizza Hut
- Cash Bag Grab Promotion
Case Study
Objectives:
To Increase Sales.
To increase market share in pizza delivery.
Increase usage of coupons sent to households.
Mechanics:
Consumers used coupons to purchase Pizza Hut products.
The customer entered at point of sale as coupons were redeemed.
One finalist was drawn from all entries.
The finalist was provided with a set of 100 security envelopes.
One bag contained $250,000 and the remaining 99 bags contained $1000, so the winner was guaranteed to walk away with a cash prize.
OddsOn's Role:
OddsOn Promotions provided 100 sealed security Money Bags for the promotional event.
The $250,000 was covered by our Underwriters Prize Coverage, so if the contestant selected the $250,000 envelope our underwriters had taken on the risk and therefore ready to pay out the prize.
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