Online Game Promotion

 

 

 Inghams Chicken Nuggets - Online Game Promotion

Case Study

Objectives:

• To increase average spend per customer.
• To offer Inghams customers the chance to daily prizes of free nuggets and also the chance to win three prizes of $100,000.
• To increase sales above the corresponding months in 2008.
  

Mechanics:

• The promotion is driven by magazine advertising and POS.
• Customers purchase Inghams Chicken Nuggets and find a plastic nugget in packet. On the nugget are instructions to visit the Inghams website and enter the code to have a chance to win.

OddsOn's Role:

• OddsOn Promotions provided concept and Prize Indemnity cover.
• We provided the codes and website database and online game.
• OddsOn Promotions managed the daily winners draw.
  

 

 

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