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Hi 5 Promotion

Hampsta Case Studies
Hi 5 Promotion

Hampsta - Hi 5 Promtion

Case Study

Objectives:

To Increase Membership.
To offer new members and existing members the chance to win $1 Million.

Mechanics:

The promotion is driven by $1.5 Million media spend.
Consumers are invited to join Hampsta.
Five finalists are to be drawn from all entries.
Each finalist was provided with a set of 12 security envelopes.
Five bags contain the $1,000,000 Hampsta logo and the remaining seven bags each consolations prizes, so the winner is guaranteed to walk away with a cash prize.
Inquiry levels are up 50%

OddsOn's Role:

OddsOn Promotions provided sealed security Money Bags for the promotional event.
The $1,000,000 is covered by our Underwriters Prize Coverage, so if the contestant selected the correct logos and wins the $1,000,000, our underwriters had taken on the risk and are therefore ready to pay out the prize.

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