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PROMOTION INSURANCE

CONSUMER & TRADE PROMOTIONS

Online Game Promotion

Gregg's Coffee Case Studies
Online Game Promotion

Gregg's Coffee - Online Game Promotion

Case Study

Objectives:

To increase sales of Gregg's Products.
To offer Gregg's customers the chance to instantly win $50,000.
To increase sales the corresponding months in 2005.

Mechanics:

The promotion is driven by magazine advertising and POS.
Customers purchase any Gregg's product and then visit the website to play the game.
An on packet code provided entry to the game.
The game was based on drag and dropping of six Gregg's products from a selection of 30 products.

OddsOn's Role:

OddsOn Promotions provided Concept and Prize Indemnity.
OddsOn provided the instant win draw server for Gregg's.
We ensured all compliance issues were adhered to.

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