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Treasure Hunt Promotion
Fullers Ferries Case Studies
Treasure Hunt Promotion
Fullers Ferries
- Treasure Hunt Promotion
Case Study
Objectives:
To increase average spend per customer.
To offer Fullers customers the chance to win $50,000.
To increase sales above the corresponding months in 2008.
Mechanics:
The promotion was driven by POS.
Customers purchase any item from the
café and bar and received an entry form.
The customer entered a latitude and longitude position identifying where they thought the treasure was in the Hauraki Gulf.
OddsOn's Role:
OddsOn Promotions provided concept and Prize Indemnity cover.
OddsOn Promotions approved compliance issues and creative.
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