Cash Cascade Promotion

Flora Margarine Case Studies
Cash Cascade Promotion

Flora Margarine - Cash Cascade Promotion

Case Study

Objectives:

Mechanics:

Consumers purchased any packs of Flora Margarine.
The customer mailed an entry form attached to the packs and proof of purchase to the agency.
One finalist was drawn from all entries.
The finalist was flown to Sydney to take part in a draw just before the start of the Sydney Marathon.
The finalist was provided with a set of 100 security envelopes positioned inside the heads of artificial sunflowers set up beside the start line.
One flower head contained an envelope for $1,000,000 and the remaining 99 flower heads each contained an envelope for a $50,000 Mitsubishi Car, so the winner was guaranteed to walk away with a fantastic prize.

OddsOn's Role:

OddsOn Promotions provided 100 sealed security Money Bags for the promotional event.
The $1,000,000 was covered by our Under Writers Prize Coverage, so if the contestant selected the $1,000,000 envelope, our underwriters had taken on the risk and therefore ready to pay out the prize.

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