Lucky Envelopes Promotion

CSR Sugar Case Studies
Lucky Envelopes Promotion

CSR Sugar - Lucky Envelopes Promotion

Case Study

Objectives:

Mechanics:

The entire promotion was below the line - no media involvement.
Consumers purchased any CSR Sugar products.
The customer mailed three wrappers and proof of purchase to the agency.
Three finalists were drawn from all entries.
Each finalist was provided with a set of 100 security envelopes.
One bag contained $1,000,000 and the remaining 99 bags each contained $5000, so the winner was guaranteed to walk away with a cash prize.
The client received over 90,000 entries.

OddsOn's Role:

OddsOn Promotions provided 100 sealed security Money Bags for the promotional event.
The $1,000,000 was covered by our Underwriters Prize Coverage, so if the contestant selected the $1,000,000 envelope, our underwriters had taken on the risk and therefore ready to pay out the prize.

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