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Hi 5 Promotion

Continental Case Studies
Hi 5 Promotion

Continental - Hi 5 Promotion

Case Study

Objectives:

To Increase Sales.
To leverage the brand in one supermarket chain.
To offer the chance to win a car in EACH store.

Mechanics:

Consumers purchased any two of Continental products from a New World supermarket.
The customer entered in store at point of sale.
One finalist was drawn from all entries at EACH store.
The finalist was provided with a set of 12 security envelopes.
Five of the envelopes contained the letters HATCH, the other seven contained crosses.
Each store staged a draw where the finalist had the chance to win a $20,000 Nissan Pulsar.

OddsOn's Role:

OddsOn Promotions provided 12 sealed security Money Bags for the promotional event. There were 70 sites.
We designed the draw so it was self regulating and not require expensive supervision.
The value of the 70 vehicles was covered by our Underwriters Prize Coverage, so if any of the contestants selected the $20,000 prize, our underwriters had taken on the risk and therefore ready to pay out the prize.

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