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PROMOTION INSURANCE
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Blockbuster Case Studi
es
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Blockbuster
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Case Study
Objectives:
To Increase Sales.
Mechanics:
Consumers rented a video from Blockbuster and received a scratch card.
The customer mailed the text code from the scratch card to win instant prizes.
One finalist was drawn from all entries.
The finalist was provided with a set of 100 security envelopes.
One bag contained $250,000 and the remaining 99 bags each contained $5000, so the winner was guaranteed to walk away with a cash prize.
OddsOn's Role:
OddsOn Promotions provided 100 sealed security Money Bags for the promotional event.
The $250,000 was covered by our Underwriters Prize Coverage, so if the contestant selected the $250,000 envelope, our underwriters had taken on the risk therefore ready to pay out the prize.
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