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Over Redemption Promotion
Alpha Keri Case Studies
Over Redemption Promotion
Alpha Keri
- Over Redemption Promotion
Case Study
Objectives:
To Increase averages spend per customer.
To offer Alpha Keri customers the chance to receive a FREE $40 Mind and Body Experience.
To increase sales by 10% over and above the corresponding months in 2007.
Mechanics:
The promotion is driven by magazine advertising and POS.
Customers purchase any two products and then send proof of purchase with the claim form to us and we returned the massage voucher.
OddsOn's Role:
OddsOn Promotions provided concept and over redemption cover.
Ebos paid a fixed fee for the entire promotion - if redemption exceeded the budget we paid the excess.
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